How to create an idea pin on Pinterest..
Whether you want to use Pinterest to get new followers as a new contributor or want to drive users to your website or product, idea pins can be a great tool on the platform to do just that. Idea Pins tend to have the highest engagement with Pinners, so they can be optimal for Pinterest marketing to grow your social media audience.
So what are idea icons and how do you create them? They are different from any old Pinterest Pins, and their creation is different from a regular Pin. However, they are not that hard to master. If you follow this guide, you can easily start creating professional and engaging Pins with ideas as a Pinterest creator to drive users to your account and drive more traffic to your website or brand.
What Is an Idea Pin on Pinterest?
Idea pins differ from standard pins in several ways. First, you can have multiple pages of content in one idea pin, similar to Instagram’s stories feature, allowing you to post more content in one post. Idea Pins are also videos, not images, but you can add a still image to your Idea Pins if you like. It is designed for influencers, bloggers and brands to use in social media marketing. Therefore, you will need a business account to use the new feature.
Another difference with this pin format is that you can completely design your idea pin right in the Pinterest app. This feature actually works in a similar way to making videos on Tik-Tok, where you can shoot videos, add effects, text, and more. You can record or add up to 60 seconds of video footage per Pin Idea page, for a total of 20 pages.
Once you’ve created an idea pin, you can add a title and additional information so others can find it in search results. The idea pin feature has a lot of tools to make it easy to create great content, so let’s go through a step-by-step guide to actually creating an idea pin.
How to Create an Idea Pin
Before you get started, you’ll need to use a Pinterest business account to generate ideas. You can do this by going to your profile settings, then to your account settings and clicking “Convert to business account”.
If you have a business account, you can follow the steps below to create an idea pin.
On the Pinterest home page, tap the plus sign in the bottom middle of the screen.
Click on the idea icon.
You will be taken to the idea pin creation screen. From here, you can record videos directly by clicking the red record button, or you can add videos/photos already on your device by clicking the square at the bottom left.
If you are recording a video, click “Next” in the top right corner after recording is complete. On the next screen, you can edit or add clips, as well as add text, music or audio, filters, and stickers. When you’re done editing your post, click Done in the top right corner.
This will add your first page and you can now see all your current pages on this screen. To add a page, click Add Page in the bottom right corner. You can also duplicate, split or delete pages. If you like, you can click “Preview” to see the entire idea pin.
If you choose to add videos or photos from your camera roll, you can use the slider at the bottom of the screen above the selected media file to choose whether to create new pages for each or merge them into one page. You can select 20 clips per page, but they must be less than a minute long.
Once you have added all the desired pages, click “Next” in the upper right corner.
On the next screen, you can add your title. You can also add a grocery list if your idea is something like a recipe or a DIY project so people know what they need to recreate it on their own. You can then optionally select a board to pin this on and tag a topic related to your idea’s pin.
Once you’ve finished publishing, you can click Publish.
To find a published idea pin, you need to click on your profile and view the Created tab. Your new idea icon will appear at the top.
Tips for Creating an Idea Pin
While it’s pretty easy to make an idea pin on Pinterest, there are a few secondary tools and features you can use to make your idea pins even better.
Use ghost mode
This is an easy way to line up new takes when recording video. If you’re trying to make some kind of transition or want to make sure you have good continuity, click on the ghost icon in the bottom right corner after recording the clip.
This mode will allow you to see the final frame of your last clip superimposed on your camera. From there, you can build the themes of your video to make it look professional.
Use a timer
Another useful tool is a timer for automatic video recording. To use it, click on the timer icon on the right side of the recording screen and choose how long you want it to count down. Then, when you hit the record button, a timer will start so you can remove your hands and take a seat to record.
Want to save your editing pin idea for later? You can do this by saving it as a draft. On the pages screen, tap the X in the top left corner. Pinterest will prompt you to save your idea pin as a draft by clicking Store. You can access them the next time you create an idea pin and tap the file icon in the bottom right corner.
Another way to save as drafts is during the publishing stage when you create the title and tags. Click on the file icon in the bottom left corner to save the idea pin to drafts.
With stickers, you can mention other accounts, tag specific products, and more. To find these stickers, go to the page edit screen and click “Stickers” in the bottom right corner. From there, you can browse stickers by category or search for the ones you want to use.
A voice-over can help explain what’s going on in your idea. To create one, go to the edit screen of the page you want to voice and click on the “Audio” icon in the bottom menu, which looks like a microphone.
From there, you can move along the timeline to where you want the voiceover to begin, and then hit the record button at the bottom middle to start. Then click on it again to stop it. Another handy tip: You can change the volume of the different types of audio added to the page by clicking the slider icon in the lower right corner of the voiceover screen.
Grow Your Account With Idea Pins
Using idea pins can help drive Pinterest users to your page, increase your followers, and increase engagement on your profile. There are a lot of tools in the Pinterest idea pin maker feature to make them look really professional, so knowing how to use them can go a long way in growing your Pinterest account.
Do you like the pin idea feature on Pinterest? Tell us why or why not in the comments!
How to create an idea pin on Pinterest.
How to create an idea pin on Pinterest.