A successful online presence requires proper social media management, which means keeping your followers up to date. The modern world is dynamic. If you don’t post news during peak hours, you will lose thousands of views, which is why automatic posting to social media is essential.
Fortunately, there are many tools out there to help make it easier for you to post your posts on social media. These tools are responsive to things like blog posts and other data, so you don’t have to manually create posts, and they also provide you with the ability to schedule multiple posts ahead of time.
Buffer is one of the most popular and commonly used social media posting automation apps. It works with Instagram, Facebook, Twitter, LinkedIn, and Pinterest, but many of its features are for Instagram.
Although there is a 14-day free trial, Buffer is a paid service. Billing plans are $ 15, $ 65, and $ 99 per month for Pro, Premium and Business plans, respectively. The difference in plans is the number of users per plan, the number of scheduled posts for each account, and the number of social media accounts it can manage.
Buffer allows you to directly schedule publications, create a publication schedule, and tailor publications for each network. It also includes features such as creating the first Instagram comment for less important tags, providing a hashtag manager, and displaying analytics based on how well your posts were performing.
IFTTT, or If This, Then That, is the ideal platform for bringing disparate services together. This doesn’t just work for social media. IFTTT can be used to automatically save email attachments to a specific Dropbox folder, link different smart home devices together, and most importantly, automate social media.
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IFTTT works with a series of “if this happens, do X” commands. First, you choose a trigger – part of the if equation – and then you choose what you want to happen. For example, you can set a trigger on any new WordPress post on your site with a specific tag. The result could be a tweet.
For any of these commands to work, you must link your IFTTT account to your social media accounts. You will be prompted to do this the first time you create a trigger or command. Best of all, IFTTT is free for basic use, although IFTTT Pro provides more flexible applets.
As the name suggests, Hootsuite was designed with Twitter in mind, but it also works with Instagram, YouTube, Facebook, LinkedIn, Instagram, and Pinterest. It’s a powerful platform, but its free plan has severely limited features compared to any of the premium options.
With the free Hootsuite plan, you have access for one user and three social channels, and you can schedule up to 30 posts. Paid plans start at $ 29 per month. The professional plan gives access to 10 social profiles, unlimited posting scheduling, but still limited to one user.
Hootsuite can automatically schedule posts, perform mass scheduling, and even track your social media inbox, but only on the first tier of the premium plan. Even so, many features will be limited unless you upgrade to a much more expensive business plan.
4. Sprout Social
Like many of the services listed here, Sprout Social is a paid service for automating social media publishing. But you can try it risk-free for 30 days to get a feel for it. The most basic tier costs $ 99 per user per month and includes access to 5 social media profiles and a single social media mailbox; In other words, you can view all activity across all accounts in one place.
Sprout Social makes it easy to publish and schedule posts, and keep topic-focused posts with a content calendar. Additionally, while Sprout Social is not directly related to social media, it also provides a review management system to measure your reputation on Google Reviews, Yelp, and more.
Best of all, Sprout Social has both iOS and Android apps so you can manage your social media on the go. When you’re busy and can’t reach your computer, you can still keep your followers updated.
Like IFTTT, Zapier is an automation tool that runs a series of triggers. These automated tasks are called Zaps and can be used for just about anything. With access to over 250 services, Zapier is packed with features, making it one of the most popular social media automation options.
Zapier has a free tier that can complete up to 100 tasks per month, but limits you to just 5 different Zap modes, as well as one-step Zap effects. The first paid tier is $ 19.99 per month and offers up to 750 tasks per month with a 20 Zap limit, tiered instructions, and 3 premium apps.
For low-level automation, the free tier is a great choice. On the other hand, if you run a company with multiple social networks and need to automate a lot of work, you will need to learn one of the higher levels, which provides much more functionality like filters, formatting, etc. multiple users and much other.
SocialPilot is a premium tool that provides many of the same features as the more expensive options, but on a tight budget. The main advantage of this service is that it is more affordable than competitors such as Hootsuite and Sprout Social. The first tier is $ 30 per month (or $ 25 if you choose the annual billing option).
SocialPilot allows users to manage 25 social media accounts, provides analytics and traffic reports, and allows bulk post scheduling. You can also have up to three team members at the lowest level and two Facebook Ad accounts. For small businesses just starting to automate social media posting, Social Pilot will provide the data they need at no cost.
Higher levels provide even more features such as social mailbox, customer management and white label PDF reports. If you want to try SocialPilot, you can use the 14-day free trial.