8 Ways to Grow Your Facebook Page Audience.how to grow your facebook page.
You have just launched your first Facebook page. Maybe it’s for your small business or the business you want to promote. It’s pretty easy to create a page, but how do you actually get people to love and interact with it?
While you may not know where to start, there are a few specific steps you can take to increase your page’s visibility and grow your audience. As one of the largest social networks in the world, Facebook is a great place to grab people’s attention. Below you will find the best tips on how to do this.
Table of Contents – How to grow your facebook page
1. Post Often and Reliably
When you first create your page, it’s important to post to it as often as possible. A good starting point is once a day. This way, people who see your posts frequently are more likely to be engaged. However, you also don’t want to bombard people’s feeds with posts, so if you’re going to post more, don’t go over two posts a day.
Hubspot research found that pages with less than 10,000 likes that are published more than 60 times a month or 2 times a day get fewer clicks on their post. It will also be better if you spread your messages about 3 times a week during the week. Once you get over 10,000 subscribers, you can post more often.
2. Invite People to Like the Page
At the very beginning, it’s best to invite people, such as friends and family, who will like your page. Especially if you already have a large number of friends on your Facebook page, they are more likely to look at your page if you invite them. With this method, you can easily get your first 100-200 likes, depending on how many people you invite.
You can also post a link to your page on your personal Facebook profile so that your friends who are already interacting with you can easily click and like it.
3. Post as Your Page in Groups
Another great way to grow your page audience is to post it as your page in a relevant Facebook group. For example, if you run a page showcasing your art, posting as your page on an art-related Facebook group is a great way to draw attention to your page, who are more likely to click on it.
Try to post something relevant to the group or share a little information instead of just posting a link and waiting for people to show up. Also make sure you read the rules of any group you intend to post to as some of them don’t want people to promote their business. If you’re okay, create an interesting post that ideally includes photos, videos, and a call to action (see Tip 6 below).
4. Use Targeted Ads
Facebook ads are a great resource for any business page. The social media giant is known for its extremely effective targeting of ads to relevant audiences. You can see what people like and interact with your page using Facebook’s Audience Insight tool. This will show you the ages, location, interests and social media behavior of people who like your page.
Using this knowledge of your audience, you can launch targeted ads that Facebook will show to people who are in that group. This way, your ad is more likely to reach people who interact with your page, easily increasing your audience.
5. Make Relevant Posts to Your Target Audience
If your page is popular with people of a certain age, you will want to direct your messages to them. For example, if your page gets more attention from people between the ages of 18 and 25, you’ll want to use language that resonates with the younger group. However, keep in mind that you don’t want to look fake. If you’re really not sure how a certain demographic will react to your messages, you can do a little research by talking directly to similar people.
Think about the challenges or constraints your target audience might face and prepare your messages with them in mind. If your audience is made up of people who are short on free time, such as parents, keep your messages simple and include an image or short video that quickly explains the point.
6. Add a Call to Action
A call to action is a simple statement that encourages your audience to engage with your post or page. You can ask people to comment on a post with their opinion, or use specific Facebook reactions to conduct a survey (bearing in mind that certain types of reactions, such as love reactions, increase the visibility of your Facebook page in people’s feeds.)
Including a call to action can significantly increase engagement and help build your page audience in the long run, and this is one of the simplest steps you can take to get there. You don’t have to include one in every message, but do it more often.
7. Add Your Page to Your Email Signature
You may already be linking to your Facebook page on your brand’s website or other social media, but email is also a great place to link to your page. If you regularly interact with people, this link can be a great way to get some more likes.
To do this, go to your email settings and find the Signature option. In Gmail, this will be on the general settings page. From here, you can add a link and even add interactive icons, which you can get from sites like Exclaimer.
8. Go Live on Facebook
When you go live on Facebook, you are broadcasting live to your page audience and people will be able to interact with your live video during the session. The popularity of this content format is growing, and Facebook has found that people are three times more likely to watch live videos when they are streaming.
When you go live, the video will also show up higher in people’s news feeds, as opposed to live broadcasts that have ended. So, this is a good way to draw people’s attention to you and increase engagement. Keep in mind that Facebook now prefers live videos, which are real footage, not just graphics.
Growing Your Facebook Audience
Social media is one of the best tools for developing a business or organization. When you know how to use these platforms correctly, your audience can grow exponentially. Let us know in the comments how you use social media to promote your brand.
8 Ways to Grow Your Facebook Page Audience
8 Ways to Grow Your Facebook Page Audience
How to grow your facebook page