Are you wondering why your useful, relevant, and valuable content is ranking poorly? If you haven’t done technical SEO for your website, you will continue to struggle. Technical SEO deals with the infrastructure of your website.
So, there are 7 essential steps to technical SEO for your website if you want to achieve good, organic search results on the Google search engine.
- Conducting an audit on the site. Li>
- Increased server response time.
- Ensuring mobile compatibility.
- Robots text file optimization.
- Use a targeted and targeted URL structure.
- Effective internal link structuring.
- Removing and maintaining broken links and pages.
When SEO is done right, you help search engines easily crawl, open, index, and interpret your site. These strategies, from speeding up your website to maintaining error-free coding, not only impress Google, but also satisfy user expectations.
The following strategies are not intended to be exhaustive. There is also a whole area of ??optimizing content and page structure. Here we are only interested in the basics.
1. Check Out
Before you can do technical SEO, you need to understand what improvements your site needs and where potential problems exist.
This is why you should do a technical SEO audit. After completing it, you can create a list of tasks.
2. Improved server response time
Server response time is determined by how long it takes to load a web page.
Google will crawl your website looking for coding flaws that slow down your page speed. They recommend aiming for server response times under 200ms.
There are several free tools that you can use to determine the load time of your web pages, such as GTmetrix, Google PageSpeed ??Insights, and Pingdom Speed ??Test. You should also use a page speed guide, which will highlight each step of the page speed audit for your site and recommend solutions.
Not only does slow page loading affect your rankings, but it also negatively affects the user experience. This translates into a higher bounce rate, less time spent on the page, and fewer conversions.
Here are some ways to improve server response time:
- Minimize page redirects: When your web page is redirected to another page, the visitor has to wait longer for the page to load.
- Image Optimization: Reduce image file size without sacrificing quality with tools such as JPEG Optimizer, CompressNow and TinyPNG
3. Be mobile ready
As of 2015, Google has prioritized mobile friendly sites. If your site is not there, it will drop in search results and get a lower ranking.
Use the Google Mobile Test to see if your site meets Google’s criteria.
Enter your URL in the search box and click Check URL. The tool will analyze this page and return the test results. You want to see a result similar to the one shown below.
If your results are not optimal, read Mobile SEO: The Definitive Guide to learn how to improve your results.
4. Optimize your Robots.txt File
The robots.txt file is located in the root directory of your website. It tells search engines which pages on your site to crawl and add to their index.
Format it correctly, making sure you only block directories or files that shouldn’t be crawled by search engines.
Also include a robots.txt file in your sitemap. For more information, read Google’s Robots.txt Specification.
5. Use appropriate URLs for SEO
Search engine friendly URLs contain keywords that are relevant to the topic of the page. Also, avoid using underscores, hyphens, spaces, and other characters.
Keep your URLs logical and organized. Readable words are preferred over product IDs and numbers because they represent what visitors expect to see on your page.
To test if your URLs are SEO friendly, do a search engine usability test. Enter your page URL in the search box and click “Check”.
If your results are unsatisfactory, try to find the best strategies to improve them.
6. Improve internal links
Internal links help search engines understand your site’s architecture. They connect your content with a hyperlink from one page to another.
Google looks at your links to determine related content and its value. By using the right internal linking strategy, you establish a hierarchy of posts and pages that prioritizes the more important ones.
When used properly with SEO optimization, your internal linking strategy can boost your site’s search rankings. Here are some guidelines for using anchor text:
- Use two or three word phrases.
- Avoid overuse of keywords.
- Use a combination of exact and partial matches
- Link to important pages
- Do not use the same anchor text for more than one page
One way to audit and optimize your internal links is to use Google Search Console
Your highest priority pages should receive more internal links.
7. Fix broken links and pages
User experience plays a vital role in your site’s search engine rankings. If one of your pages displays a 404 error, it means you are navigating to a page that does not exist.
Google can’t crawl broken pages, and users don’t like being sent to non-existent pages. If you delete or unpublish the page, you will break the link.
Set up a 301 redirect before deleting the page. Users will be redirected to the new page and won’t see 404 errors
Or you can use Google Search Console Log in to your account and click “Coverage.” If your page has errors, they will be highlighted in red.
Once you find broken links, you can fix them. When you’re done, submit your new sitemap to Google.
Good technical SEO doesn’t happen overnight. It is often overlooked in favor of on-page SEO and link building. However, it is equally important to fix technical issues on your site. Be diligent – regularly track, review and check your website to make it perform better in search results.