How to Get Featured on TikTok’s “For You” Page.
Are you new to TikTok and just trying to figure out how things work? Or have you been on this platform for a long time, but still do not know how to increase your audience on TikTok? The best and easiest way to do this on TikTok is through the For You (or FYP) page. This is the main page of the application, which has all carefully selected content. It’s also the first thing TikTok users see when they open the app.
TikTok’s algorithm is not that simple, and there are no set rules that will allow your content to be featured on a “For You” page. However, there are still certain tips and tricks that will bring you as close as possible to this. Here’s everything you need to know about how to land on a TikTok For You page.
What’s the “For You” Page on TikTok?
FYP TikTok is like the Explore page on Instagram. The only difference is that on Instagram, your landing page is filled with content from the people you follow. You can then go to the Explore page if you want to see content from random people. When you open the TikTok app, you are taken to a “For You” page and instead see content from strangers first.
Just like any other social media platform, TikTok wants to score your attention by giving you more of the content you like so you scroll longer and stay in the app. The content shown to you is selected by the For You page algorithm, but there is little official information about it.
Since the videos that appear on FYP are based on previous likes and people’s interests, it’s safe to say that you should base your new content on your audience’s likes and interests. If you want to make viral videos, you need to follow trends, use popular hashtags, and enter TikTok competitions.
How to Get Featured on TikTok’s “For You” Page?
Even if you’re not into influencer marketing, getting into FYP TikTok can open a lot of doors for you in the social media world. If your videos typically get around 100 views on TikTok, they can get tens of thousands or more after TikTok users from all over the world discover them on the For You page. And it’s not just free placement and advertising that you don’t have to pay for. It can also lead to new sponsorship deals, new sales, and monetization of your channel. Apart from social media marketing, you can use TikTok to achieve your goals.
The following strategies do not guarantee that you will get into FYP, but will significantly increase your chances of getting there.
1. Post Only High-Quality Content
It may seem obvious, but any time you post a video hoping to get it submitted to FYP, make sure it’s a high quality video. TikTok won’t force its users to watch blurry or grainy low-res videos.
Even cheap smartphones let you shoot in HD, so take advantage of that. Pay attention to the lighting and make sure your subject is in focus. Imagine yourself as a potential spectator. What video do you prefer to watch when you just open the TikTok app? This is the standard you should aim for.
2. Aim to Make Shorter Videos
We already mentioned that you should prioritize quality over quantity for TikTok content. TikTok has a Completion Rate, a metric used to determine how much time users spend watching your videos. The more users who watch your videos to the end, the better.
As a TikTok creator, you can choose one of two paths: start each video with something intriguing that will entice users to watch it in its entirety, or simply make your videos shorter. Short videos mean that a person needs to spend less time watching your video, which means they are more likely to finish it.
3. Follow TikTok Trends
When creating a new TikTok video, do your research and see what’s trending on TikTok right now. Videos that are in line with current trends and issues seem to perform better on the platform. Whether it’s celebrity duets or lip sync competitions, spend some time browsing TikTok before posting a new video to get an idea of what’s hot right now.
You can also use TikTok trends to your advantage. For example, if this challenge goes viral, you can structure your video so that your viewers must watch it to the end to complete the challenge. It will also increase your completion rate.
4. Add Popular Music and Trending Sounds to Your TikToks
As you watch TikTok videos, you will notice that some music and sounds are more popular than others. Featured audio is also a great way to get more exposure and improve your chances of landing on your For You page.
You can find out what sounds are trending right now either by scrolling through other people’s videos or in the video editor.
When creating a video, select Add sound at the top of the screen.
The Commercial Sounds page opens. In the Playlist section, you can find the most popular music and sounds in different categories. From here, you can select the one you want to use and save it to Favorites for later use.
5. Create Engaging Captions
TikTok only gives you 150 characters to caption your video, including hashtags. It doesn’t leave you much space, so you need to think creatively. You can use popular quotes, memes, jokes and questions that will get you more likes, comments and engagement with your TikTok viewers.
When writing these captions, keep in mind the country settings and language preferences you have set in your profile, especially if you speak more than one language. You may be aiming to reach a wider audience, but your main focus should still be on the target audience in your region.
6. Don’t Forget the Hashtags
Once you’re sure you’ve created a high-quality video and selected popular music for it, it’s time to choose the right hashtags. Many users believe that #fyp and #foryou ensure that your video gets featured on the TikTok For You page. However, since no one knows how the TikTok algorithm works, there is no real evidence that it works. You can still use these hashtags, but don’t rely on them for viral success.
Instead, you can follow the simple rules of mixing popular TikTok hashtags with less popular ones and use popular hashtags in your niche.
7. Post New Videos When Your Audience’s Most Active
Engagement is one of the most important factors in any marketing campaign, and TIkTok is no exception. You can create engaging content, create new challenges, and engage with your followers, but it will all be in vain if you keep posting your new videos at the wrong time and on the wrong day.
Knowing when your audience is most active is key to determining when your Tiktok videos will get the most views, likes, and shares. You can get this information with a TikTok pro account. Like Instagram Analytics, it will analyze your profile views, follower growth, your most popular videos and views, and when most of your followers are online and active.
You can switch to a professional TikTok account for free at any time. To do this, follow these steps:
Open TikTok and go to your profile. Open Menu > Settings & Privacy.
Go to Account Management > Switch to Business Account.
Select a category for your account, and then click Next.
That’s all; you can now access the features of a professional TikTok account.
Grow Your Audience on TikTok
There is no 100% working strategy that guarantees that you will land on the For You page. At the same time, the methods mentioned above can bring you more attention and increase the number of likes, comments, and views from both your followers and other TikTok users.
How to Get Featured on TikTok’s “For You” Page
How to Get Featured on TikTok’s “For You” Page